Tauck Introduces "Roam by Tauck," a New Brand For Travelers in Their 40s and 50s

WILTON, CT (August 14, 2025) – Tauck, celebrating its 100th anniversary as a global leader in upscale guided travel, has unveiled details of its new brand, Roam by Tauck, designed specifically for travelers in their 40s and 50s. The new brand, Tauck's first in more than a decade, offers small-group journeys averaging just 16 guests per departure and features an engaging balance of flexibility, active adventures, and signature experiences. Roam by Tauck will debut 12 itineraries across six continents by 2027, with at least five journeys set to launch in 2026. The new brand was previewed at a special event during Virtuoso Travel Week in Las Vegas.

The introduction of Roam by Tauck follows two years of extensive research involving over 4,000 travelers. "As we embark on our second century, we're thrilled to launch this new brand. Roam by Tauck represents a natural evolution of what we've always believed: travel has the power to enrich, restore, and transform," said Tombaugh. "The new brand name, Roam by Tauck, intentionally evokes exploration, freedom, and the pleasure of discovery designed for a new generation of Tauck guests," Tombaugh explained, "And the inclusion of 'by Tauck' is a nod to our 100-year legacy of and commitment to relentless innovation, unique access, and trusted expertise."

Itineraries will range from five to 11 nights to fit a variety of lifestyles and vacation windows. Available by land, river, and small ship, Roam by Tauck tours will be revealed and open for booking this winter, with first departures set for August 2026. Bookings will initially be available in the U.S. only. Tombaugh added, "Premium pricing for Roam by Tauck will be comparable to the company's higher-end offerings, designed for a younger luxury traveler seeking more flexibility and adventure."

DISTINCTIVE BY DESIGN: INSIDE THE ROAM BY TAUCK EXPERIENCE
This new brand from Tauck is thoughtfully designed around the pace and preferences of a younger luxury guest—while still drawing on Tauck's century of travel expertise. And just like every Tauck journey, Roam will feature exceptional accommodations, expert guidance, and exclusive access to places and experiences that are difficult to arrange on your own. Key features include:   

VIP Access and Signature Moments
Similar to Tauck's flagship brand, Roam by Tauck guests will enjoy experiences that are difficult to arrange independently, such as soaring in a balloon above the pyramids of Teotihuacan, enjoying a private dining experience in Iceland's ancient underground caves, canoeing beneath Dordogne's castles, or hiking through vineyards to a private wine tasting in Portugal's Douro Valley. Designed for small groups of around 16 guests, each journey features can't-miss moments that inspire lasting stories.

Less Structure, More Choice
Following a distinctive "half-on, half-off" philosophy, Roam by Tauck itineraries feature thoughtfully planned signature experiences balanced with abundant time to explore or unwind independently. With a focus on curated optional excursions, and choice of discovery, each day offers the flexibility to personalize the experience.

More Active by Design
Every Roam journey includes at least one hallmark physical experience, such as whitewater kayaking in Bratislava, or hiking the Paiva Walkways and Arouca Bridge in Portugal. Additional active options, including guided mountain biking, water or coastal excursions, and nature treks to hidden gems, are woven throughout each journey.

More Time for Relaxation and Reward
Roam travelers enjoy more leisurely mornings, extended evenings, and access to luxury spa and wellness amenities. Whether it's a relaxed gourmet breakfast or a retreat-like overnight stay in a countryside inn, the pacing of Roam by Tauck invites moments of stillness and reset. Stays of 3–4 nights at each property are built into every trip, ensuring guests can fully unpack, unwind, and savor their surroundings.

Avid food and wine enthusiasts, Roam by Tauck guests have sophisticated tastes and value both guided insider access and the independence to wander off the beaten path. "Because these guests lead busy, high-pace lives, they're looking to indulge in a way that feels seamless and not over-scheduled," explained Tauck CEO Jennifer Tombaugh. "Roam by Tauck meets these expectations by blending luxurious stays, signature moments, and active opportunities with ample free time for guests to explore, savor, and recharge on their terms."

More information about Roam by Tauck will be available at RoambyTauck.com, where travelers can register to receive all upcoming Roam by Tauck announcements.

About Tauck: Celebrating its 100th anniversary in 2025, Tauck has been family owned for four generations. The company is a world leader in upscale guided travel, with more than 170 land tours, safaris, river cruises, small ship ocean cruises and family travel adventures to 70+ countries and all seven continents. In each of the last 28 years, Tauck has been honored in Travel + Leisure magazine's annual "World's Best Awards" celebrating the very best in luxury tours, cruises, hotels and more.

PLEASE NOTE: Supporting images are available for download here.